The platform is rolling out a fresh option that enables them to reduce the quantity of artificial intelligence-produced videos appearing in their feeds. This step comes as the company announced that it currently hosts in excess of 1 bn AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a global rollout. This development comes amid a surge in AI content, fueled by recent video-generation tools.
AI Content on Other Platforms
Recent reports that almost one in 10 of the fastest-growing video streams on another major platform exclusively feature AI-generated videos. A significant portion of this output is considered “AI slop”, a term for poor-quality, factory-style content that is frequently nonsensical or bizarre.
Our research shows that many people appreciate content created using AI tools, from AI artwork to educational videos, and we want to give people the ability to increase or decrease of that, based on their own likes,” stated a spokesperson.
AI on the Platform
TikTok shared that there are presently 1.3 billion videos on its app tagged as AI-generated. Overall, more than 100 million pieces of content are uploaded to the app each day, making AI-generated material a minor percentage of its overall inventory.
How to Adjust Settings
Users will be capable of reduce or increase the volume of AI-generated videos they see by opening the topic control option in the application and picking AI-made media. Additional categories that currently be controlled under the filter cover politics, fashion, aesthetics, and dance.
Platform Guidelines
The platform’s guidelines oblige users to tag convincing artificially created content, and it forbids harmful AI impersonations of well-known individuals or emergencies. Any realistic AI video that is unmarked can be deleted under its terms of service.
Furthermore, the service will now add an AI-generated watermark to content produced via its own AI tools, or flagged by an collaborative effort for recognizing artificial media. This action is aimed to stop users from trying to circumvent the disclosure requirement.
Responsible AI Funding
The platform is also launching a two million dollar AI literacy fund for professionals and groups to create learning resources about ethical AI use. This initiative will support educational bodies dedicated to teaching programming and robotics.
Content Safety Approach
TikTok has defended its content review process, amid discussion over plans to lay off numerous content moderators in the UK. TikTok is expected to eliminate 439 jobs in its trust and safety team in the UK capital, with worker representatives and internet security professionals expressing worry that humans are being replaced by automated systems.
A company official clarified that people-led review would continue to be important, but automated tools can protect employees by removing the most graphic content before it has to be seen by staff. The company stated a notable drop in disturbing and violent content seen by human moderators over the last 12 months due to reliance on its machine learning processes.
We believe it is crucial to integrate people and machines to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we also think it’s highly necessary to reduce exposure to dangerous material as swiftly, which is the area in which a extensive automated help is making a difference work at speed.”
